Lanigans Group run hospitality venues in the Republic of Ireland and the UK. They needed to rationalise their web presence and bring consistency of approach in the way they presented themselves online so that the right solution was delivered for each venue. Clarity Creation built a group website and created a template for each of the group’s bar and hotel venues. Each venue has its own brand identity and utilises social media for promotion and engagement. The result? A more cohesive, pragmatic and effective web presence that supports the easy addition of new websites as the group grows.